8:45 - 9:15     Registration and coffee
9:15 - 9:30    Program opens
9:30 - 9:45    Welcome
9:45 - 10:15    Presentation: The Digital Wake-Up Call
10:15 - 11:00    Presentation: 21st Century Marketing
11:00 - 11:30    Coffee break
11:30 - 12:15    Presentation: CEE Digital Reality
12:15 - 12:45    Perspective: Creative in the Digital Age
12:45 - 13:45    Lunch
13:45 - 14:00    Afternoon program opens
14:00 - 14:30    Perspective: Digital Marketing: Challenges and Opportunities
14:30 - 15:15    Conversation: PANEL 1 “Marketing in the Digital Age”
Moderator: Panelists:
  1. Jan Muehlfeit - Vice President, Corporate & Government Strategy Microsoft Europe, Middle East and Africa
  2. Simon Burckhardt - Chief Sales Officer, TelefónicaO2 Czech Republic
  3. Katalin Halász - Region Marketing Manager, Coca-Cola, Hungary
  4. Nasreen Madhany - CEO Worldwide Neo @ Ogilvy
15:15 - 15:45    Coffee break
15:45 - 16:15    Perspective: Digital Media: Search or Broadband?
16:15 - 17:00    Conversation: PANEL 2 “Digital Media”
Moderator: Panelists:
  1. György Szabó - CEO, VNU Budapest
  2. Greg Satella - Cheif Marketing and Sales Officer
  3. Wei - Hai Chu - Chief Commercial Officer, Karneval, Cable TV Czech
17:00 - 17:30    Wrap up
17:30 - 19:00    Cocktails and conversation