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Verge PRAGUE 2006: The OgilvyOne Digital Summit
Everywhere around the world, consumers are increasingly finding themselves over-worked, over-stressed, over-taxed and generally fed up... they are tired of being told what to do and served up a diet of what the advertisers and programmers and media owners think they should get.
And so, consumers are exercising their choices and taking back control of their lives... consumers are more in control than ever before... and this is being predominantly driven by technology.
Today's digital age is redefining brand, media and messaging models as well as the type of relationships consumers have with brands. The key question remains, though, whether the marketing and advertising industries are ready to meet the full challenge of connecting with consumers in today's increasingly digital world.
Welcome to Verge PRAGUE 2006: The OgilvyOne Digital Summit
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